Callum O'Neill

About Me

A writer, editor, and content strategist with a focus on search engine optimisation. I have produced premium web content for B2C and B2B clients in a wide range of industries including real estate, insurance, food/recipes, travel, healthcare, marketing, CBD, manufacturing and many more.

I've also taken on more technical learning and development projects including the creation of two accredited professional development courses.

Before being a writer and editor I was an online business owner where I produced all of the website content and ran my own social media and content marketing campaigns. This involved utilising insights from market/competitor research and content performance analysis to feed back into the planning and strategy processes.

Experience Using...

  • Wordpress          
  • Google Workspace
  • Microsoft Office
  • Ahrefs & SEMrush
  • SurferSEO
  • Google Analytics / Keyword Planner
  • Grammarly
  • Adobe Photoshop / Illustrator
  • Canva
  • AI Tools including ChatGPT, Claude, Perplexity, Jasper, Copymatic

★★★★★ "Callum has wrote our modern slavery course for us, we are extremely impressed with his work, he is great at communication and has produced a high quality course for us, we already have Callum lined up to write another course for us." 

Eve Johnson - CPD Online College

★★★★★ "Callum produced some high quality work for us, we are really impressed and would work with him again!" 

Eve Johnson - CPD Online College

★★★★★ "I had a great experience working with Callum! He's a fantastic writer with strong knowledge of SEO. He knows how to incorporate keywords to ensure that your article will rank. He's reliable and communicative. I highly recommend him if you need to scale your niche website."

Dina Ismail -

★★★★★ "I’ve had the pleasure of working with Callum for my travel and camping websites. Callum is a great writer who’s also well-versed in SEO. He tackles any topic like an expert, and he is happy to deliver above and beyond. I highly recommend working with him!" 

Dina Ismail -

Previous Work

Related Searches: What They Are & How to Use Them

If you’ve ever done a Google search, chances are you’ve seen related searches show up at the bottom of the page. But what exactly are these related searches? And how can you use them to make your own website or blog more discoverable in the search results?

In this blog post, we will explore related searches in depth, from what they are and how they work to tips on how to use them to get more visibility for your own website or blog. By the end, you should have a better understanding of how to le

5 Must-Have Content Writing Tools For SEO

Any SEO campaign needs a solid content strategy and plan to back it up. After all, it’s no use crafting a perfect article or blog post to attract traffic if no one ends up finding it through an organic search.

Incorporating search engine optimisation into your content creation process means making sure it is error-free, but also ensuring that the information is in demand, and filling in gaps that your competitors have left open.

I’ve put together a list of 5 must-have content writing tools for

(Ghostwritten) Internal Linking: Everything You Need to Know

Internal linking is an extremely important part of any website’s SEO strategy. It can help you to improve the user’s experience, help make the relationship between your pages more understandable for bots, and even allow you to generate more revenue. In this post, we will discuss what internal linking is, how it works, and the different types of internal links you can use on your website.

I will also provide some tips on how you can analyse your internal links and use that information to improve

(Ghostwritten) Long-tail Keywords: What They Are & How to Find Them

Search engine optimisation can be time-consuming and expensive, especially if you have a collection of popular keywords in your sights. Long-tail keywords solve these problems by being easier to rank for, and also attracting more qualified traffic to your website.

Long-tail keywords are keyword phrases that are more specific and longer than the typical keyword, usually containing 4 or more words. As a result, they have lower search volumes than broader queries and tend to be less competitive. T

17 Things Abu Dhabi is Known and Famous For

When people think of the UAE, it is often Dubai that first comes to mind. In recent years, it has become a hot new destination for international travel and emigration. I’m here to tell you that the capital emirate Abu Dhabi, which is only a short drive away, is a hidden gem and has just as much to offer!

Abu Dhabi is famous for oil exports, luxury experiences, Formula 1, and a range of experiences and attractions including Warner Bros World, Ferrari World, and Louvre Abu Dhabi. It’s also known

18 Things Brisbane is Known and Famous For

Brisbane is the capital of the state of Queensland and the fastest growing city in Australia. With nearly 300 days a year of sunshine and some of the most beautiful beaches in the world it should come as no surprise! Even in the winter months, the temperature rarely drops below 70°F (20°C), so it’s suntans all year round.

Brisbane is famous for Lamingtons, koalas, sports, and for being the home of Steve Irwin’s world-famous Australia Zoo. It’s also known for its unique underground opera house,

20 Things Qatar is Known and Famous For

Qatar is home to a burgeoning metropolis in the heart of the Middle East and is a country I was proud to call home for 5 years.

Qatar is famous for Oil and Gas, the 2022 World Cup, Hamad International Airport, Oryx, and vast wealth. It’s also known for Falconry, Souq Waqif, and much much more!

Let’s find out about all the things Qatar is known for.

Qatar as a country is almost synonymous with its capital city. If you asked 100 people to name a city in Qatar other than Doha, I don’t think very

14 Things Liverpool is Known and Famous For

Liverpool is famous for its unique accents, friendly people, and of course musical exports such as The Beatles. Liverpool is also known for its historic role as a key UK city, its diverse culture, and its great food!

I’ve pulled together a list of 14 things that Liverpool is most known for all around the world.

Across the entire world, Liverpool is known for its huge contribution to music. It’s even picked up recognition from Guinness World Records as the world’s ‘Capital City of Pop’.

The Be